[1]张芳芳,张国政,杨曙,等.消费者网络团购参与意愿分析[J].科技与管理,2012,(03):33-37.
 ZHANG Fang-fang,ZHANG Guo-zheng,YANG Shu,et al.Analysis of willingness to buy in the consumer network[J].Science-Technology and Management,2012,(03):33-37.
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消费者网络团购参与意愿分析
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《科技与管理》[ISSN:1008-7133/CN:23-1445/C3]

卷:
期数:
2012年03期
页码:
33-37
栏目:
理论探讨
出版日期:
2012-06-25

文章信息/Info

Title:
Analysis of willingness to buy in the consumer network
作者:
张芳芳; 张国政; 杨曙; 朱文萍;
湖南农业大学商学院;
Author(s):
ZHANG Fang-fangZHANG Guo-zhengYANG ShuZHU Wen-ping
College of Business,Hunan Agricultural University,Changsha 410128,China
关键词:
网络团购 团购网站 技术接受模型 信任 参与意愿
Keywords:
network group buys groupon TAM model reliance willingness to participate
分类号:
F713.36;F274;F224
文献标志码:
A
摘要:
网络团购已成为近两年最流行的购物方式之一。然而,随着团购网站的高速发展,网络团购市场也出现了阻碍其发展的一些问题,所以有必要对消费者网络团购参与意愿进行研究,帮助团购网站增强营销能力。在对技术接受模型及其相关理论进行回顾的基础上,构建网络团购的消费者参与意愿模型,并进行实证研究。通过问卷调查收集相关数据,运用spss 13.0进行数据分析以验证各个变量间的关系以及该模型的合理性。 更多还原
Abstract:
Network group buys as a new kind of Internet shopping way has become one of the most popular shopping ways.However,with the high-speed development of Groupon,some problems appeared in the market which may hinder its development.Therefore,it is necessary to research Network group buys’s willingness to participate Groupon,enhancing the marketing ability of Groupon.Based on the review of the technology acceptance model and its related theory,this paper constracts the model of Network group buys willingness to participate,and conducts empirical research.This article collects data through the questionnaire survey,applying SPSS 13.0 to analyzes the data to validate the relationship between variables and the rationality of the model. 更多

参考文献/References:

[1] 许炜. 技术接受模型研究领域的可视化引文分析[J]. 图书情报知识. 2009(02)
[2] 王萌,曹细玉. 技术接受模型的局限性分析及其拓展[J]. 企业经济. 2008(12)
[3] 冯炜. 消费者网络购物信任影响因素的实证研究[D]. 浙江大学 2010
[4] 徐连. 基于技术接受模型的大学生网络团购意愿研究[D]. 南京大学 2011
[5] Davis F D.Perceived usefulness, perceived ease of use, and end user acceptance of information technology. MIS Quarterly . 1989
[6] Vijayasarathy,Leo R.,Joseph M.Jones.Print and internet catalog shopping: Assessing attitudes and intentions. . 2000

更新日期/Last Update: 2012-07-13