[1]张 迪,董大海,冯雪飞. 消费圈子———基于关系的本土消费社群[J].科技与管理,2015,17(06):37-41.[doi:10. 16315 /j. stm. 2015. 06. 007]
 ZHANG Di,DONG Da-hai,FENG Xue-fei. Consumption circles: the domestic consumption communities based on guanxi[J].Science-Technology and Management,2015,17(06):37-41.[doi:10. 16315 /j. stm. 2015. 06. 007]
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 消费圈子———基于关系的本土消费社群
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《科技与管理》[ISSN:1008-7133/CN:23-1445/C3]

卷:
17卷
期数:
2015年06
页码:
37-41
栏目:
理论探讨
出版日期:
2015-11-15

文章信息/Info

Title:
 Consumption circles: the domestic consumption communities based on guanxi
文章编号:
1008 -7133( 2015) 06 -0037 -05
作者:
 张 迪1 董大海12 冯雪飞3
 1. 大连理工大学 管理学院;2. 中国大连高级经理学院3. 中国大连高级经理学院
Author(s):
 ZHANG Di1 DONG Da-hai12 FENG Xue-fei3
 1. School of Management,Dalian University of Technology;2. China Business Executives Academy;3. Teaching and Research Department,China Business Executives Academy
关键词:
 消费圈子 消费社群 关系
Keywords:
 consumption circle consumption community guanxi
分类号:
F 713. 82
DOI:
10. 16315 /j. stm. 2015. 06. 007
文献标志码:
A
摘要:
 消费圈子是中国消费者自发形成的消费群体,是一种社会活动的产物。首先定义了消费圈子的概念; 通过比较消费圈子和消费社群的属概念和种差,分析二者的区别与联系,指出消费圈子的本质是基于关系的本土消费社群; 构建了消费圈子的概念模型; 最后给出消费圈子的营销意义以及研究展望。
Abstract:
 Consumption circle is formed spontaneously by Chinese consumers as a group in the process of social actions. This article defines the concept of consumption circle firstly. Then the differences between consumption circle and consumption community are analyzed on the generic and specific level. The author points out that the consumption circle is some type of Chinese consumption community based on guanxi,and constructs its conceptual model. Finally,the marketing implications and research prospects are given.

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备注/Memo

备注/Memo:
 收稿日期: 2015 -10 -22
基金项目: 国家自然科学基金项目 ( 71272094)
作者简介: 张 迪( 1984—) ,女,博士研究生;
董大海( 1961—) ,男,教授,博士,博士生导师;
冯雪飞( 1985—) ,女,博士
更新日期/Last Update: 2016-03-15